Online businesses require websites for selling and marketing goods or services, but nearly every other kinds of business call for a strong presence online. Word of mouth just doesn’t suffice anymore.
These days, people notice new businesses via Yahoo, Bing, Google and other search engines that make it exceedingly effortless for companies, their products, operational hours and prices. If a business doesn’t come into view in the search results, more than ever on the first page, it will be exceptionally tricky for prospective trade and clientele to find them.
The initial step is to hit upon a web host, the company that will lay up a business’s website files on its servers and convey them to your readers’ and clienteles’ browsers.
Web hosting services proffer changeable amounts of storage, email, monthly data transfers and other features. Even how one pays (month-to-month payments vs. annual payments) can be completely dissimilar too, so taking the time to design exactly what a company needs for online accomplishment is vital.
Do I Need Dedicated, Shared, VPS, or WordPress Web Hosting?
Web hosting services moreover put forward different types of hosting including shared, dedicated hosting, virtual private server (VPS) and WordPress hosting plans.
VPS hosting is great for small businesses that desire more power than shared hosting, but don’t want to deal with dedicated hosting’s prices.
Shared hosting is good for users who don’t want to pay out a lot of money on hosting packages and don’t mind some of its traffic and data transfer restrictions.
Dedicated hosting, on the other hand, is together potent and high-priced; it is held in reserve for sites that see exceedingly high levels of traffic per day.
Managed WordPress hosting is for those who want to construct their sites with the support of the popular WordPress content management system (CMS), but don’t want the inconvenience of a lot of the backend stuff (such as updating the apps and CMS, and enabling automatic backups).
If one is not certain of the type of hosting their business needs, they may want to set up small, with shared Web hosting. One can always graduate to a further full-bodied, feature-rich package of, say, VPS hosting or even dedicated hosting in the future.
Regrettably, some hosts don’t offer all hosting types. One has to think about how much they expect to develop their website, and how soon, before they consign to anything longer than a one-year plan.
There is merit in spending the time up front to make sure that the host selected is able to offer the intensification envisaged for a site, as switching web hosting providers halfway through is not a trifling undertaking.
Once the price range is decided, there is need to consider how long web hosting is required. If it is a short-term project—say, less than a month or two—one can normally obtain a refund should they cancel their hosting within 60 days. A number of companies offer a 30-day money-back guarantee; others offer a 90-day money-back guarantee.
The Web Hosting Features You Need
Many web hosts put forward limited features in their starter packages and then spread out the offerings (sometimes enormously) for higher-tier plans. Reading the small print to make sure the plan one is selecting offers what is needed is prudent.
If a site builder application is needed to design a website, it is wise to make sure that the low-cost web host one has settled on comes with a site builder. Many of them require a payment for the builder as a separate append. Website builders typically don’t cost a lot of money, but if one can find a web host that incorporates one for free, that’s money in the pocket. And, if it is integrated with the hosting service, there is more likelihood of a smooth, supported experience.
One also wants a web host with 24/7 customer support — if not by phone, then at best by online chat. Forums, knowledge bases, and help tickets are all good normally, but every now and then the need to converse with one more human to get things straightened out as speedily as possible is great. That said, not all 24/7 customer support teams are identical. Companies like GoDaddy and Liquid Web pride themselves on exceptionally well-informed and supportive customer support crew.
When it comes to server operating systems, Linux is in general the default option. Still, some services offer a choice of Linux or Windows hosting. If one has specific server-side applications that necessitate Windows, such as SQL Server or a custom application written in .NET, then one wants to make sure the web host has Windows hosting.
These days, most web hosts recommend a graphical interface or a control panel to reduce to bare bones server administration and website management. As an alternative to typing at the command line, one can click straightforwardly identifiable icons.
Windows hosting is often more expensive than Linux hosting, chiefly in the dedicated server area.
If one desires a considerable web presence, email is essential. It is an expedient way for prospective patrons and consumers to send a message, Word document, or supplementary files. Fortunately, most web hosts comprise email in the fee of their hosting plans. Some web hosts offer unlimited email account creation (which is great for future growth), while others offer a finite amount. One, logically, should want unlimited email.
That said, not every web hosts offer email. In such cases, one must email accounts from a company other than their web host. GoDaddy, for example, put on the market email packages starting at $3.49 per user, per month.
That may sound like a bother, and just one more thing to keep track of, but there are in point of fact some webmasters who feel that separating your email hosting and web hosting services is wise. That way, one provider going offline won’t completely make a hash of your business.
The abovementioned features are important to the web hosting experience, but nothing is equivalent to the import of site uptime. If the site is down, clients or customers will be incapable to come across or access the products or services.
Most web hosts do an admirable job of keeping sites up and running.
Ecommerce and Marketing
Even though the packages are very analogous, they are not indistinguishable. Some are more security-focused than others, offering anti-spam and anti-malware tools. Others offer a selection of email marketing tools. While most of the hosts have built-in e-commerce, one may want to mull over using a more-robust third-party online shopping cart application like Shopify instead.